Air Canada UI Redesign

As part of a bid for a contract with Air Canada, we decided to redesign their aging Special Offers page.

At the time, their Special Offers page looked a bit like this:
It was non-responsive, highly textual. Links that one would expect to go to another page on AirCanada, took visitors to a completely different portal. And most importantly, no one specific special offer in any section jumped out.
In an effort to modernize the website and make it more appealing, I first conducted some market research to see what their competitors were doing. Virgin, Kayak, Expedia were already where I knew Air Canada needed to be.
Due to the quick nature of the project, I immediately started sketching and refined a few sketches into wireframes.
Relying more on media, showcasing actual offers and keeping deals on flights, cars, hotels, etc. on a single page were the key elements. I refined the wireframe into a mockup, along with an alternative design.
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